Social Media and Media in general has huge effect in the atmosphere of movie making and movie promotion. I would be lying when i say that media isn’t everywhere, indeed it is. So why is it important media covers the movie world? Why does it matter to people who have never seen a movie in there life? What are the benefits to promoting these movies in news and advertising? Would the movie industry be where it is today without the media?
The simple answer to the last question that i stated in this blog post is that no there is no way, the movie industry could have thrived on or without media helping to promote that new movies were and are being released in theaters and on streaming sites. The Importance of the media on the movie industry is that it informs and appreciates movies. The idea of advertising a movie is like advertising any other product in the world today, you want people to buy the product, love the product, and consume the product. Without movies being advertised within general media you don’t have consumers or anyone consuming the product. Box offices numbers for movies that were heavy advertised less then normally movies have shown to fail more than movies that were advertised, thats not a statement that is a logical fact. The response and proof of that being if you do not have any consumer consuming your product than how would the movie be profitable? it really wouldn’t.
Joe Marchese states in “what if we never needed advertising” that, “But as long as advertising doesn’t properly value people’s attention, and therefore the payoff for that transaction of attention is too low, it will not be people’s intention to give their attention.” The Advertising need to grab your attention and if that sense of attention is too low than there is no sense of value, movies use deceptive marketing or overhyped marketing to make the movie seem good even when half the times it’s never normally, depending on who you ask.
A simple example of this is when I went to see civil war last week the new movie that Kristen Dunst was in recently, She heavily hyped the movie up as a great action movie while it was a complete mess of so many things.
Information provided by: https://medium.com/media-future/what-if-we-never-needed-advertising-3038a57c7f5c https://medium.com/@Laurenwash/the-importance-of-representation-in-film-and-media-2d006149cac9 https://www.123helpme.com/essay/The-Importance-Of-The-Media-In-The-339675https://motionpicture.edu/socialcinema/2023/06/16/exploring-the-power-of-social-media-marketing-in-promoting-movies/#:~:text=In%20the%20age%20of%20digital,with%20audiences%20and%20generate%20buzz.
TheMediaGuy 